As we reflect on this past year, we are reminded of the remarkable people we’ve partnered with and the success our team has been able to accomplish for their organizations. In this year-in-review, we’ll highlight the key moments, accomplishments, and lessons learned that have shaped our company in 2024. We extend our gratitude to our team and our amazing clients and partners for their support and collaboration. 

Here’s a look at the year that was, and the exciting road ahead.

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The Proverbial Cobbler’s Kids Now Have Shoes

As 2024 unfolded, we began to deploy our own marketing campaign to evolve our brand. It was time to stake a claim as an integrated marketing agency to more accurately reflect what we do for our clients. It started with a new logo, morphed into a completely redeveloped website, and eventually came to fruition when we moved onto Tampa Bay Business Journal's List of Largest Marketing Firms.  

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Read more: https://www.pyperinc.com/blog/largest-marketing-agencies

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We Climbed Up

While we’re on the topic of ourselves…we’re moving on up! Not only did we jump over on a list, as mentioned above, but we also climbed one. We moved up the ranks of the Tampa Bay Business Journal’s list of the Largest Women-Owned Businesses. Let us add how excited we are to stand alongside so many incredible female entrepreneurs! 

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Read more: https://www.pyperinc.com/blog/largest-women-owned-businesses 

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“Be Bold” with the Bulls 

We became a preferred vendor with the University of South Florida in 2023, strengthening on our decade-old relationship. But we hit a new high this year when the new CMO tapped our agency to help them with the campaign to announce that USF had reached a pinnacle by 

being invited to and joining the Association of American Universities (AAU). 

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See work: https://www.pyperinc.com/work/usf-you-have-to-be-bold-to-be-at-the-top

5x for St. Petersburg Downtown Partnership

In 2020 during the height of COVID, President and CEO Jason Mathis reached out to us to help him develop the first annual report to reflect all of the incredible growth our city has achieved. We’ve been incredibly grateful for that opportunity and every year since, working closely with the very talented Sarah Lindemuth. In 2024 we produced the fifth annual report and number six is already in the works—stay tuned! 

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See work: https://www.pyperinc.com/work/st-pete-downtown-partnership

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New Look for Our County

We love brand work and one of our favorites in 2024 was refreshing the Pinellas County Economic Development brand. Their team does some incredible work for our county, and their brand needed an update to reflect just that. 

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See work: https://www.pyperinc.com/work/pinellas-county-economic-development

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We Helped Make an Impact for Community Foundation Tampa Bay

As Community Foundation Tampa Bay continues to grow in assets and impact, we’re thrilled to develop and implement a new strategic marketing plan and launch a fresh campaign for the brand. Their FY 2024 Impact Report highlights some of the many stories and the impressive numbers driving positive change in our community. 

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See work: https://www.pyperinc.com/work/community-foundation-tampa-bay

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Continuing to Run on EOS

Since adopting the Entrepreneurial Operating System® (EOS®) in late 2022, we've seen how it has transformed how we run our business as well as strengthened our internal culture. In 2024, with our full team contributing and collaborating, we were able to achieve significantly more Rocks (aka goals) than ever before. This is a huge testament to our team and their commitment to our clients! 

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Learn more: https://www.pyperinc.com/blog/marketing-agency-eos

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Hello, Again

Another highlight of the year is getting to work with one of our favorite clients, Dr. Michelle Pennie, again. We had worked together on her previous business, and we were thrilled when Dr. Pennie reached out to rekindle our relationship to help with her current practice, Bliss Dermatology.  

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Visit her website: https://blissdermatologygroup.com/

Webflow Focused

We have been big fans of Webflow for several years and are always excited to share new websites launched in this no-code, custom development platform! 

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Websites include Personal Injury law firm Chambers|Pilon, Local cybersecurity & compliance company, CoAction Security, Skin Secrets Dermatology, a provider of top-tier dermatology services in the Park Ridge, New Jersey area and Florida Dermatology Specialists, the leading dermatology practice in Port St. Lucie, Stuart, and Palm Beach Gardens, Florida.

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Howdy, Partner! 

Last, but definitely at the top of our list, was Lindsay Petty Wattam being promoted to partner! Lindsay’s dedication to striving for excellence is apparent in everything she does, 

from developing and implementing strategic marketing plans to overseeing the agency’s client relationships. 

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Cheers to 2025! 

Let’s pop the bubbly and celebrate the incredible milestones we’ve achieved this year—thank you to our team, clients, and partners—we are filled with gratitude and excitement for what lies ahead! 

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