Made in the Shade: Palm CBD Seltzer
3 Daughters Brewery came to us to brand their new CBD seltzer, a non-alcoholic beverage delivering high-quality CBD emulsion–a pure extract.
A Sunny, Florida Brand
We developed a brand that exuded relaxation, drawing on the tropical paradise of St. Petersburg FL, where 3 Daughters calls home. The name Palm, referring to palm fronds, also rhymes with “calm,” which CBD seltzer promotes. To address the concerns that consumers might confuse CBD with THC, messaging included “Skip the buzz. Embrace the chill.” A skinny can (all the rage in canned cocktails) and more playful messaging made the brand approachable and feel like the go-to non-alcoholic beverage in our year-round warm climate.
The brand development included the name, the can labels for three different flavors (with plans for more in the future), a website, poster, and sales sheet to prepare for distribution. Palm CBD is available from 3 Daughters Brewery in St. Petersburg. Try some this summer and keep your cool.
Let’s be fronds.
3 Daughters Brewery came to us to brand their new CBD seltzer, a non-alcoholic beverage delivering high-quality CBD emulsion–a pure extract.
A Sunny, Florida Brand
We developed a brand that exuded relaxation, drawing on the tropical paradise of St. Petersburg FL, where 3 Daughters calls home. The name Palm, referring to palm fronds, also rhymes with “calm,” which CBD seltzer promotes. To address the concerns that consumers might confuse CBD with THC, messaging included “Skip the buzz. Embrace the chill.” A skinny can (all the rage in canned cocktails) and more playful messaging made the brand approachable and feel like the go-to non-alcoholic beverage in our year-round warm climate.
The brand development included the name, the can labels for three different flavors (with plans for more in the future), a website, poster, and sales sheet to prepare for distribution. Palm CBD is available from 3 Daughters Brewery in St. Petersburg. Try some this summer and keep your cool.
Let’s be fronds.
