New Website Supports Membership and Development Data

The St. Petersburg Downtown Partnership was ready for a refreshed website, one with more functionality and easier to keep updated as their strategic focus evolves each year. Most importantly, the site needed to support and drive membership for this local, member-based organization. 

Our team worked on expanding the messaging around key initiatives, as well as reconfiguring the nav to provide a better user experience to drive membership. We also wanted the site to house important data and key projects that the Downtown Partnership facilitates, notably the annual Downtown Development Guide.  

The Guide provides a yearly snapshot of the state of economic development in Downtown St. Pete, including planned and under-construction residential and commercial projects, the workforce pipeline, and the quality of life that spurs from this thriving downtown. The new website now can showcase updated key data points and highlight interviews with several community leaders in the space. 

View new website, https://www.stpetepartnership.org/. 

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Downtown St. Pete Development Guide

As an advocate for thoughtful growth and development in the city center, the St. Petersburg Downtown Partnership needed a solid resource to share with developers, businesses, and policy makers focused on the city’s growth trajectory through new construction, redevelopment, and expanding or relocating their business into downtown. In 2019, the idea of an annual report on the state of economic development in Downtown St. Pete was born. 

Over the last five years, in collaboration with the Downtown Partnership’s leadership and head researcher, Sarah Lindemuth, at Meshsem, Inc, we developed detailed reports each year showcasing the many opportunities and offerings currently available in and around downtown, including office space, housing, land for development, and workforce demographics. In addition to these hard facts, the book also highlights amenities, lifestyle, education, and arts and entertainment in the area. 

Through the development of this book, it has been equally important to communicate the facts and the culture that make Downtown St. Pete an attractive place to live and work. We have achieved this year over year through strong imagery, giving the strongest weight to photography of all that St. Pete has to offer, and pairing that photography with development renderings and infographics of data to truly convey the benefits of taking part in St. Pete’s ongoing growth. But it’s not all positive. 

With rapid growth comes challenges for any city and the annual development guide outlines areas of concern to prompt discussion amongst community leaders on best practices to move forward.