Separating a Personal Injury Law Firm from the Clutter
Chambers|Pilon is a family run, multi-generational personal injury law firm devoted to getting the best possible outcomes for their clients in cases of injury or wrongful death. Established in 1971, the firm has deep roots in the St. Petersburg community, and is devoted to helping others and making our community a better place.
The PI law space is a difficult marketing sector, as it has been inundated for years with big box firms with enormous marketing spend, where you can’t avoid their ads even if you tried. For Chambers|PIlon, a small firm that prides itself on creating a personal relationship with their clients, it can be hard to emerge and get noticed among these large, national brands and a crowded local market as well.
After conducting research into the national and local personal injury law market, we were able to craft a path forward which included developing a unique brand platform, business suite materials, marketing strategy and tactical plan, and a brand new website!
More research continued, conducting deep dive interviews with brand stakeholders. From there, our team developed a brand platform to highlight the advantages and help them shine through the competitive clutter. Their unique selling proposition (USP) communicated their high touch approach with clients and always going the extra mile to achieve the best financial outcome for their clients
To refine the marketing message, we created a key messaging guide to ensure all brand communications were consistent and cohesive.. This messaging was especially important as we began to develop a completely new website for them.
Following the development of these important brand elements and website, our team has continued to work with Chambers|Pilon on a marketing strategy and tactical plan and showcase what makes them such an important part of our community.
About Pyper, Inc.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts or new business, and see how we can help you reach your goals. Contact us today.
Chambers|Pilon is a family run, multi-generational personal injury law firm devoted to getting the best possible outcomes for their clients in cases of injury or wrongful death. Established in 1971, the firm has deep roots in the St. Petersburg community, and is devoted to helping others and making our community a better place.
The PI law space is a difficult marketing sector, as it has been inundated for years with big box firms with enormous marketing spend, where you can’t avoid their ads even if you tried. For Chambers|PIlon, a small firm that prides itself on creating a personal relationship with their clients, it can be hard to emerge and get noticed among these large, national brands and a crowded local market as well.
After conducting research into the national and local personal injury law market, we were able to craft a path forward which included developing a unique brand platform, business suite materials, marketing strategy and tactical plan, and a brand new website!
More research continued, conducting deep dive interviews with brand stakeholders. From there, our team developed a brand platform to highlight the advantages and help them shine through the competitive clutter. Their unique selling proposition (USP) communicated their high touch approach with clients and always going the extra mile to achieve the best financial outcome for their clients
To refine the marketing message, we created a key messaging guide to ensure all brand communications were consistent and cohesive.. This messaging was especially important as we began to develop a completely new website for them.
Following the development of these important brand elements and website, our team has continued to work with Chambers|Pilon on a marketing strategy and tactical plan and showcase what makes them such an important part of our community.
About Pyper, Inc.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts or new business, and see how we can help you reach your goals. Contact us today.
