Transforming St. Petersburg Through Innovation and Growth
As a dynamic hub for life science, marine science, technology, education, art and entrepreneurship, the St. Petersburg Innovation District (SPID) is home to more than 50 forward-thinking organizations, all united by a shared mission to foster innovation and drive progress in the heart of St. Petersburg. To reflect its diverse and growing impact, St. Petersburg Innovation District engaged our team at Pyper, Inc. to design their impact report and refresh their website, to better communicate their achievements, goals, and initiatives while strengthening their brand identity and positioning them as leaders in their industry. In 2020 and 2021, we worked with their team to design two reports highlighting the progress happening amongst the many partner organizations of the first several years. Each report told stories of research and discovery happening within the bounds of the new district. Today, we are proud to showcase the 2024 Impact Report.
Reporting on Progress
The project was centered around two primary deliverables: a visually compelling, data-rich report that highlights the impactful stories of the St. Petersburg Innovation District through a larger format. The report’s redesign involved a complete overhaul of its format, transitioning from a traditional booklet to a more modern 9x12 size, evoking the feel of a high-end magazine. The layout emphasized large imagery and detailed infographics, capturing the St. Petersburg Innovation District's spirit of storytelling and commitment to data clarity. We maintained the district's bold yellow and blue color palette and stayed true to the brand’s core, while updating their iconography to better represent the six pillars that guide the district’s activities. Through the use of gradient design elements and bold brand colors, we created a visually dynamic and cohesive identity that captured attention, sparked interest, and aided in the visualization of complex concepts. This shift ensured the design was easier to digest, making detailed data and key initiatives more accessible to readers.
A major goal of the project was to tell a more compelling, story-driven narrative through both the report and website. We worked closely with Meshem, Inc. who produced and analyzed the data to ensure content was accurate, relevant, and aligned with their ongoing initiatives. This included integrating stories highlighting key projects within each pillar, updating statistics, and showcasing progress towards their goals. Our team then optimized content for their website that showcased the district’s latest initiatives and achievements, while enhancing accessibility and readability. SEO improvements and content updates were prioritized to ensure the site remained cohesive with the new report.
As a dynamic hub for life science, marine science, technology, education, art and entrepreneurship, the St. Petersburg Innovation District (SPID) is home to more than 50 forward-thinking organizations, all united by a shared mission to foster innovation and drive progress in the heart of St. Petersburg. To reflect its diverse and growing impact, St. Petersburg Innovation District engaged our team at Pyper, Inc. to design their impact report and refresh their website, to better communicate their achievements, goals, and initiatives while strengthening their brand identity and positioning them as leaders in their industry. In 2020 and 2021, we worked with their team to design two reports highlighting the progress happening amongst the many partner organizations of the first several years. Each report told stories of research and discovery happening within the bounds of the new district. Today, we are proud to showcase the 2024 Impact Report.
Reporting on Progress
The project was centered around two primary deliverables: a visually compelling, data-rich report that highlights the impactful stories of the St. Petersburg Innovation District through a larger format. The report’s redesign involved a complete overhaul of its format, transitioning from a traditional booklet to a more modern 9x12 size, evoking the feel of a high-end magazine. The layout emphasized large imagery and detailed infographics, capturing the St. Petersburg Innovation District's spirit of storytelling and commitment to data clarity. We maintained the district's bold yellow and blue color palette and stayed true to the brand’s core, while updating their iconography to better represent the six pillars that guide the district’s activities. Through the use of gradient design elements and bold brand colors, we created a visually dynamic and cohesive identity that captured attention, sparked interest, and aided in the visualization of complex concepts. This shift ensured the design was easier to digest, making detailed data and key initiatives more accessible to readers.
A major goal of the project was to tell a more compelling, story-driven narrative through both the report and website. We worked closely with Meshem, Inc. who produced and analyzed the data to ensure content was accurate, relevant, and aligned with their ongoing initiatives. This included integrating stories highlighting key projects within each pillar, updating statistics, and showcasing progress towards their goals. Our team then optimized content for their website that showcased the district’s latest initiatives and achievements, while enhancing accessibility and readability. SEO improvements and content updates were prioritized to ensure the site remained cohesive with the new report.
Innovation in Action
The 2024 report was launched at the State of Science and Innovation Annual event, hosted at the Johns Hopkins All Children’s Hospital Research and Education Building. Ultimately, the redesigned report and refreshed website serve as a powerful tool for showcasing the district’s continuous growth and success. By blending thoughtful design with strategic content, we helped the St. Petersburg Innovation District effectively communicate their story and reinforce their role as a catalyst for innovation in St. Petersburg and beyond.
About Pyper, Inc.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We'd love to hear about your current marketing efforts or new business, and see how we can help you reach your goals. Contact us today.
