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Buzzwords can create shared meaning–but what happens when they go too far? Let's break down the buzz and reveal the truth of marketing's most-used buzzwords.
Being an inclusive brand is more than placing a rainbow flag on your logo for 30 days or leading an LGBTQIA+-themed marketing campaign. Take a look at some brands who participate in LGBTQIA+ causes with purpose.
Building collaboration through communication and trust, implementing EOS, and learning creative problem solving increases marketing agency productivity.
This year, Leadership St. Pete® (LSP), the second oldest program of its kind in the country, is selecting its 50th class. LSP provides multiple opportunities to be pushed beyond your comfort zone. I’ve adopted many of the lessons I learned--from the formal leadership training, as well as our collaborative experiences--to bring back to our PY team.
Sometimes it's a totally irrational yet overwhelming wave of insecurity about your skills, creativity, and everything you thought you knew as a designer. This is what I like to call designer doubt.
Every day as I approach the office I feel transported to the French Quarter. The wrought iron balconies, old brick facades, ornate window casings hold secrets from a century ago. First Block, as it’s affectionately called, is indeed one of the oldest blocks of our great St. Petersburg, and its charm remains through the decades of growth and change in this city.
It seemed like every time I changed jobs in the advertising world I would hear how fun it used to be before I got there. How many times have we heard about the “good ol' days?"
In celebration of our 10th anniversary, our owner, Kelly Pyper, shares her “top 10” list of agency milestones that have made her proud, laugh, or cry—some have done all three!